Allie Bear, Superior Livestock Auction Representative The History of Superior Livestock Auction In January of 1987, SUPERIOR LIVESTOCK AUCTION introduced satellite video marketing to the nation's cattle industry and forever changed the way load lots of cattle were marketed. From that first auction at the National Western Stock Show in Denver, SUPERIOR has grown to become the largest livestock auction in the United States, marketing over one million head of cattle annually. Through its complete marketing network, SUPERIOR LIVESTOCK AUCTION serves both buyers and sellers throughout the United States. Unlike conventional marketing methods, buyers have the opportunity to view, evaluate and make selections from cattle across the country in the convenience of their office or living room. Consignors can offer cattle, seen in their natural surroundings, to a larger potential buyer base. Load lots of country fresh cattle are marketed using the most accurate form of pricing discovery available -- competitive bidding. SUPERIOR has created a truly national livestock market, where prices are discovered without regard to local climate conditions, or demand. SUPERIOR LIVESTOCK AUCTION is a national marketing company, with over 300 trained and experienced representatives located in all of the major beef producing areas. National promotional programs and extensive mailings insure visibility throughout the country for sellers, whether offering one load or many loads. Regular & Feature Video Auctions,  Internet Auctions and daily Private Treaty Listings provide an avenue for both buyer and seller to take advantage of current market conditions. In 1994, SUPERIOR introduced the beef industry's first national preconditioning health program. SUPERIOR'S Value Added Health Program now allows producers throughout the United States to buy and sell calves that have been enrolled in a specific vaccination program against the Bovine Respiratory Disease Complex. From the time a SUPERIOR representative sets foot on the seller's property until the cattle are sold and reach their new owner, personal hands-on attention is given to insure the sales contract is followed completely. From the preview to the concise, informative sales catalog, SUPERIOR is constantly working to provide the best marketing service possible. The success and growth of SUPERIOR LIVESTOCK AUCTION is the result of its reputation for honesty and integrity, its qualified and professional staff, thousands of satisfied customers, its leadership role in industry innovations, and its goal to be the best, most complete livestock marketing service in the industry. SUPERIOR LIVESTOCK AUCTION. . . Unquestionably the Leader in the Industry. Video Cattle Auctions Broadcast on RFD TV Source & Age Verification 'RFID' PDF Owner Certified Natural Form PDF