Allie Bear,
Superior
Livestock Auction
Representative
The History of
Superior Livestock Auction
In
January of 1987, SUPERIOR
LIVESTOCK AUCTION introduced satellite video
marketing to the nation's cattle industry and forever
changed the way load lots of cattle were marketed.
From that first auction at the National Western Stock
Show in Denver, SUPERIOR has grown to become the
largest livestock auction in the United States,
marketing over one million head of cattle annually.
Through its complete marketing
network, SUPERIOR LIVESTOCK AUCTION serves both
buyers and sellers throughout the United States.
Unlike conventional marketing methods, buyers have the
opportunity to view, evaluate and make selections from
cattle across the country in the convenience of their
office or living room. Consignors can offer cattle,
seen in their natural surroundings, to a larger
potential buyer base. Load lots of country fresh
cattle are marketed using the most accurate form of
pricing discovery available -- competitive bidding.
SUPERIOR has created a truly national livestock
market, where prices are discovered without regard to
local climate conditions, or demand.
SUPERIOR LIVESTOCK AUCTION
is a national marketing company, with over 300 trained
and experienced representatives located in all of the
major beef producing areas. National promotional
programs and extensive mailings insure visibility
throughout the country for sellers, whether offering
one load or many loads. Regular & Feature Video
Auctions, Internet
Auctions and daily Private
Treaty Listings provide an avenue for both buyer
and seller to take advantage of current market
conditions.
In 1994, SUPERIOR introduced the
beef industry's first national preconditioning health
program. SUPERIOR'S
Value
Added Health Program now allows producers
throughout the United States to buy and sell calves
that have been enrolled in a specific vaccination
program against the Bovine Respiratory Disease
Complex.
From the time a SUPERIOR
representative sets foot on the seller's property
until the cattle are sold and reach their new owner,
personal hands-on attention is given to insure the
sales contract is followed completely. From the
preview to the concise, informative sales catalog,
SUPERIOR is constantly working to provide the best
marketing service possible.
The success and growth of
SUPERIOR LIVESTOCK AUCTION is the result of its
reputation for honesty and integrity, its qualified
and professional staff, thousands of satisfied
customers, its leadership role in industry
innovations, and its goal to be the best, most
complete livestock marketing service in the industry.
SUPERIOR
LIVESTOCK AUCTION. . .
Unquestionably the Leader in the
Industry.
Video Cattle Auctions
Broadcast on
RFD TV
